Over the next couple months, tune in on Thursday mornings for the Soy Market Update Series. We’ll visit with farmers-leaders and industry experts to discuss checkoff investments driving demand and improving resilience across the market segments of food, feed, fuel, industrial uses, exports and sustainable production. To learn more, visit unitedsoybean.org.
Soy Market Update Series Week 6- Talking With the New Chair of the United Soybean Board
On this final episode in our Soy Market Update Series, we talk with the newly elected chair of the United Soybean Board. Brent Gatton is a fifth-generation farmer from Bremen, KY who raises soybeans, corn and wheat with his wife and three sons, brings a great deal of experience to the Chair role. He has served on the United Soybean Board for the past seven years and has held key leadership positions, including Vice Chair of USB and Chair of the Value Alignment Committee. More at https://www.unitedsoybean.org.
***Hear the audio in Segment Four of the December 11th, 2025 episode of AOA below:
Soy Market Update Series Week 5- Discussing Food Uses for Soy at NAFB
On this Soy Market Update Series, we sit down with United Soybean Board farmer leader Carla Schultz of Michigan to discuss new uses for soy in food, animal products and much more during the 2025 National Association of Farm Broadcasting convention in Kansas City, MO. Learn more online at https://www.unitedsoybean.org.
***Hear the audio in Segment Four of the November 20th, 2025 episode of AOA below:
Soy Market Update Series Week 4- Sustainable Production
On the latest Soy Market Update Series conversation, we hear from United Soybean Board farmer leader Steve Reinhard from Ohio. We discuss sustainable production and what the Soy Checkoff is doing to help farmers grow a more resilient soybean. Learn more at https://www.unitedsoybean.org.
***Hear the audio in Segment Four of the Thursday, November 13th, 2025 episode of AOA below:
Soy Market Update Series Week 3- Fuel and Industrial Uses
On this episode of the Soy Market Update Series, we talk with Wisconsin farmer and United Soybean Board farmer-leader Nancy Kavazanjian. She shares some details on work the soy checkoff is continuing to do to help drive new uses and demand opportunities for things like fuel and industrial uses. Learn more at https://www.unitedsoybean.org.
***Hear the audio in Segment Four of the Thursday, October 30th, 2025 episode of AOA below:
Soy Market Update Series Week 2- Checkoff Role in Soy Exports
Tony Mellenthin, farmer-leader at United Soybean Board and a third-generation farmer from Wisconsin, leads the Exports group at United Soybean Board. He joins us to discuss what USB is focusing on right now to promote U.S. Soy as a high-quality, sustainable and reliable product. Learn more at https://www.unitedsoybean.org.
***Hear the audio in Segment Four of the Thursday, October 16th, 2025 episode of AOA below:
Soy Market Update Series Week 1- #SoyHelp on the Farm
We kickoff our Soy Market Update Series as we feature a timely conversation regarding the importance of mental health on the farm. Bob Worth is an American Soybean Association Director and farmer from Minnesota who joins us to discuss. (If you or someone you know is in need of help, get #SoyHelp resources at https://soygrowers.com/soyhelp-national-resources-info)
***Hear the audio in Segment Four of the Thursday, October 2nd, 2025 episode of AOA below: