ADM has unveiled its newest proprietary research revealing consumer perceptions and understanding of regenerative agriculture and how awareness, motivation and messaging are motivating a new era of purpose-driven purchasing. Paula Labine (Sustainability Marketing Director, ADM) joined us on Agriculture of America to discuss the report and have a broader conversation about regenerative agriculture and consumer perceptions. You can learn more about the insights and download the full report here: https://www.adm.com/en-us/news/adm-stories/from-awareness-to-action-understanding-consumer-perceptions-of-regenerative-agriculture/
***You can listen to Paula’s interview on the Tuesday, March 24th, 2026 episode of AOA below as well:
New Report Explores Consumer Perceptions of Regenerative Agriculture
ADM has unveiled its newest proprietary research revealing consumer perceptions and understanding of regenerative agriculture and how awareness, motivation and messaging are motivating a new era of purpose-driven purchasing. Paula Labine (Sustainability Marketing Director, ADM) joined us on Agriculture of America to discuss the report and have a broader conversation about regenerative agriculture and consumer perceptions. You can learn more about the insights and download the full report here: https://www.adm.com/en-us/news/adm-stories/from-awareness-to-action-understanding-consumer-perceptions-of-regenerative-agriculture/
***You can listen to Paula’s interview on the Tuesday, March 24th, 2026 episode of AOA below as well:
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