Connecting Younger Consumers with Pork

How is the National Pork Board looking to connect with younger consumers to build a bigger appetite for pork? Improving demand starts with understanding what is important to consumers, and what motivates them to pick up a product at the store or choose it at a restaurant. I talk with NPB Nutrition Team Members Dr. Kristen Hicks Roof and Emily Krause about some of the factors that drive pork consumption and how they are looking to connect with younger consumers. More at https://www.pork.org.